Google Is Cutting Its Play Store Subscription Fees By Half

google play store Companies similar Apple and Google charge developers a fee for selling apps, in-app purchases, and subscriptions made through their respective app stores. For a while, developers didn't really have a choice, only in recent years, more and more developers accept started speaking up and complained almost the cuts that these companies took from them.

For the most part, this cutting was around xxx%, just Google has recently appear some changes to the fees they'll exist taking from subscriptions, where the company will essentially be halving it where it will now just be a 15% cut. Google notes that previously they did offer developers a 15% cut, merely that'southward only if a user were to have a recurring subscription of 12 months. These changes are expected to come into consequence in January, 2022.

All the same, co-ordinate to Google, "Merely we've heard that customer churn makes it challenging for subscription businesses to benefit from that reduced charge per unit. So, we're simplifying things to ensure they can. To assist support the specific needs of developers offering subscriptions, starting on January 1, 2022, we're decreasing the service fee for all subscriptions on Google Play from 30% to 15%, starting from day i."

We imagine that this move isn't completely altruistic. While it is neat for developers who wish to utilize the Play Store, it likewise helps Google in the optics of regulators where it might prove that Google is willing to brand concessions and could help them avoid further scrutiny and lawsuits, merely either manner, it's not a bad modify.

Filed in . Read more than about Android, Apps, Google and Social Hitting. Source: android-developers.googleblog